As Head of Marketing on the Derrimut Gym side, I assisted in the strategy and execution for the REALISM x Derrimut collaboration an exclusive campaign merging high-performance apparel with gym culture. Working closely with the team at REALISM, we ensured all brand rollout touch points including campaign visuals, launch video production, social media strategy, and in-gym activation. The campaign combined streetwear edge with the raw energy of Derrimut, resulting in a powerful brand moment that resonated deeply with our community and elevated both brands’ presence in the fitness and fashion space.