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Personal Branding
What to post so people actually buy
Posting every day and nobody's buying? It's probably your mix. The 40/30/20/10 content split I use to build trust, connection, belief and sales.
The problem is rarely frequency
Most business owners I talk to are posting plenty. What they are posting is the problem. All promotion gets ignored. All value with no ask keeps you liked but broke. The fix is a deliberate mix.
The 40/30/20/10 split
40% teach, it builds trust because you are proving you know your stuff. 30% story, it builds connection because people buy from people. 20% proof, client results, testimonials and behind-the-scenes of real work, it builds belief. 10% offer, a clear invitation to work with you, it builds sales.
Make it a system
Plan your week against those percentages and the "what do I post" problem disappears. If you'd rather have it built properly, this is exactly what we set up in 1:1 personal brand coaching, and what we run for clients in SPOTD social management.
