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Personal Branding
Your bio is losing you clients
Last month 2,443 people visited my profile and only 51 tapped my link. Five fixes that take ten minutes and turn more visits into conversations.
The 2% problem
Last month 2,443 people visited my profile. Only 51 tapped the link. That's 2%. Your bio is the shop front, and most are written for the owner, not the customer.
Five fixes
Say who you help in line one. Add one line of proof. Give one clear action. Make the link worth tapping. Pin three posts that sell.
Ten minutes, real results
None of this needs a designer or new content. It's rewriting four lines and pinning three posts. It's the highest return ten minutes you'll spend on your page this month.
Write line one for a stranger
Someone who has never heard of you should know what you do and who it's for in under five seconds. Not your job title, the result. 'I help tradies get booked out with video' beats 'Videographer and creative'.
Proof and one action
One line of proof does a lot: a number, a client name, a result. Then give one action, not five. Book a call, DM a word, tap the link. Every extra option lowers the chance they do any of them.
Pinned posts are your sales page
Most people pin their favourite posts. Pin the ones that sell instead: a client result, your story, and a clear offer. The pinned three are the first thing a curious visitor reads.
